AdJam: Sounds of Summer

AdJam: Sounds of Summer

When I’m not eating as a side job (I wish it was a real job though lol), I work as a junior art director/designer for an ad agency in Los Angeles. I’ve been working at my present company for more than two years now and I remember going to my very first ad event called AdJam. AdJam is an annual event where advertising agencies come together to compete and win the title of the best band. Each year they have a theme and last year’s was Adchella which was a play on Coachella. I didn’t go to last year’s but when I went to my first AdJam, I won a GoPro Hero 4 which is now on loan to my ex-director who is traveling Southeast Asia right now LOL. But anyways, this year’s theme was Sounds of Summer.

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Parkway Drive Concert + One Day Trip to San Diego

Parkway Drive Concert + One Day Trip to San Diego

So a little known fact about me is that I listen to metal music. I know… What a shocker that a Korean girl listens to metal music LOL. There’s not a lot of Asians especially girls who listen to metalcore. It’s really rare to see an Asian at a metal concert since it’s mostly dominated by Caucasians and Latinos. So it gets a little uncomfortable when you’re waiting for the band to start and you see people staring at you. I could just imagine and hear what they’re thinking “Why is there an Asian chick here?” LOL. Funny thing is I wasn’t a metal fan at the beginning though. In fact, I hated metal music to the core. I remember riding in the passenger seat of my friend’s car and he started blasting metal music. The car was vibrating from the bass and I thought I was going to die from embarrassment. I literally tried to slouch down to the floor so I wouldn’t be seen riding in his car. Fast forward to a year later and on August 2017, I became a metal believer.

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